01
Animated identity
WHAT WE DELIVER
Animated logo, variants, avatars and covers — coded, hence crisp at any size.
FORBrands & SMEsKey accountsInfluencers & creatorsStudios & agencies
The advert from the product sheet — three times, three worlds
Here is what “an advert from a product sheet” means when the sheet does not exist yet: we invent the product, its name, its packaging, its label copy and its identity, then we film it and give it a voice. Three products, three worlds, one house — and none of it was subcontracted.
These three products do not exist. The name, the packaging, the label copy, the identity, the film and the voice were all designed and made here, end to end.
The burger
Premium food service. Black kraft box, black-and-cream identity, red accent: the packaging, the name and the label copy were all drawn for this film.
The mint–lime iced tea
Glass bottle, light ground, green ink. The only one of the three on a light ground: same house, different world — which is exactly what a catalogue must prove.
The vitamin gummies
Five flavours, vegan, sugar-free, twelve vitamins: the entire product sheet was written here. And it is the only one of the three that is acted — a couple discovers the product and talks about it.
THE STUDIO CATALOGUE
Fifteen services, four clienteles.
The studio sells on what it produces: quality, consistency, deadlines — and the human judgement that makes the film: shot selection, editing, brand consistency. Say who you are, and the catalogue reorders itself.
You are
02
Corporate film
WHAT WE DELIVER
Two minutes: enriched real footage, screens, voice, original music.
FORKey accountsBrands & SMEs
03
Social pack
WHAT WE DELIVER
One master, then 60 s, 30 s, verticals and reels — cut from the master, never remade.
FORBrands & SMEsKey accounts
04
The advert from your product page
WHAT WE DELIVER
Your product link as the starting point — a shop, a restaurant menu, a workshop catalogue: visuals and copy taken up, advert written, produced and mixed, voice and music included.
The fastest service in the catalogue.
FORBrands & SMEs
05
Replay a format that worked
WHAT WE DELIVER
A reference that worked, your product, a face: the proven format, replayed for you — by batch.
We do not sell a gamble: we sell a proven format.
FORBrands & SMEsInfluencers & creators
06
100-content campaign
WHAT WE DELIVER
Five formats blended over sixty days, calendar included.
FORKey accounts
07
Proprietary cast
WHAT WE DELIVER
Cast characters reusable for life, one per target — handsome and less so, otherwise the image rings false.
FORInfluencers & creatorsKey accounts
08
Brand sets
WHAT WE DELIVER
Cinematic locations built once, reusable: the camera moves in them, the light changes with the hour.
FORKey accountsBrands & SMEs
09
Sound design
WHAT WE DELIVER
Original music from an instrumentation-and-tempo brief; brand voice built from a human read.
FORBrands & SMEsKey accounts
10
Footage enrichment
WHAT WE DELIVER
Your footage, augmented: changed set, time of day, effects, brands removed.
FORStudios & agenciesBrands & SMEs
11
Video restyling
WHAT WE DELIVER
An existing video transformed into another graphic universe, shot by shot.
FORInfluencers & creatorsStudios & agencies
12OUR TRADE
Architectural visualisation
WHAT WE DELIVER
For those who sell off-plan — developers, clients, contractors: the model built from your drawings, day and night renders, renovation before/after, site progress. The night view is not an extra: it is what exposes a badly proportioned façade.
Our original trade: the six programmes below are the proof.
FORStudios & agenciesKey accountsBrands & SMEs
13
Executive insertion
WHAT WE DELIVER
The spokesperson placed in a scene they never shot, by motion transfer — with their written consent.
FORInfluencers & creatorsKey accountsStudios & agencies
14
Turnkey channel
WHAT WE DELIVER
Topics, scripts, videos, thumbnails, calendar: your channel, your topics, your rhythm. The format that lasts, for a professional firm as for a software publisher, is the case told — not the posture.
FORKey accountsInfluencers & creators
15
Website or application
WHAT WE DELIVER
The sales website to go with it — portfolio, form, hosting — by the Dev & Tech practice.
FORBrands & SMEsInfluencers & creatorsStudios & agenciesKey accounts
THE THREE FORMATS THAT WORK
One advert, three ways to tell it.
01
The cinematic before / after
The work filmed step by step, music, on-screen text.
02
The problem, to camera
Someone shows a defect at home and explains what it hides.
03
The quantified testimonial
A client tells what it almost cost them. A real case, a figure, a lesson — the format that, on our own publications in 2026, earns four to eight times the engagement of posturing posts.
HOW IT WORKS
Your part, ours.
YOUR PART
- Your product link, or your photos
- Five details: name, town, target, visual preferences, delivery address
- Written consent for any real face
- One approval per version
OURS — EVERYTHING ELSE
- The script, written like a shopping list: characters, locations, props
- Characters, sets and products — validated in motion, never on a still
- Producing the shots, the selection, the edit
- Quality control before delivery: name, town, services, and the absence of any risky promise
- Derived formats, cut from the master
- Delivery, dated
THE WORKSHOP
What works behind every film.
Six posts, held by a crew whose only trade this is, with top-tier imaging technologies and the equipment that goes with them. A protocol decides everything beforehand — breakdown, casting, previsualisation — and checks everything afterwards, frame by frame. A film is counted in days of production.
Directed synthetic imagery
Characters, sets and camera held from shot to shot; camera moves impossible to obtain on a set; whole scenes built in the studio when the location does not exist.
3D previsualisation · virtual camera · continuity
Coded motion design
Titles, figures and logos to the pixel, shaders, real 3D, motion blur, captions — anything containing text goes through code.
Remotion · Skia · Three.js
3D and architecture
The model from your drawings, day and night renders, the scene that turns in the browser.
Blender · Three.js
Visual effects and finishing
Fix a detail without redoing the shot, match the light from shot to shot, extend the set, clean whatever lingers in frame, stabilise.
compositing · rotoscoping · relighting · set extension · conforming
Sound
Original music from a brief, brand voice built on a human read, dubbing.
music · voice · dubbing
Casting, sets and continuity
One sheet per character and per state — silhouette, wardrobe, injury —, one scout per location, and a continuity supervisor who holds whatever must stay identical from shot to shot.
production bible · location scouting · continuity supervisor
WHAT WE WILL NOT DO
Four guardrails, written before the first quote.
- No audience promise: no views, no virality, no ranking. We promise a delivery, a quality and a deadline.
- No real client name or logo on screen without written consent; no real face without consent.
- Our demonstrations are presented as demonstrations — never as references.
- No hijacked protected work: no film, brand or character that is not ours.
The workshop where the campaign is rolled out
A campaign is not an image: it is a series that must hold for weeks, across several formats and several languages, without coming apart. Here is where that holding is prepared — and where the hypothesis is written before, not after.
Campaign & contentCreative work improves when its hypothesis is explicit
Intent, variant, signal, decision: measuring helps choose, it never replaces judgement. The screen carries its guardrail — until a measurement exists, the displayed value stays not available.
STUDIO · LEARN
Creative work improves when its hypothesis is explicit.
Intent, variant, signal and decision: aesthetics stay demanding, learning becomes objective.
Measurement helps choose; it does not replace creative judgement.
KEEP · ITERATE · STOP · INCONCLUSIVE
Method
Pre-declared hypothesis, success event, quality guardrails and observation window.
- Tested variable and invariants
- Primary signal / guardrail signals
- Audience and exposure context
- Stop rule and known biases
- Decision and recorded learning
No fictional uplift: until measured, the displayed value is N.A.
What we measure on our own accounts, without the names
Three formats published and measured on our own channels before recommending anything to a shop, a restaurant or a hotel: what we did, what it produced, and what was hard. No promise of reach.
TRACK RECORD · REAL ASSIGNMENTS, NAMES WITHHELD
- 01
Our own house, on its own publications — before recommending anything to a shop, a restaurant or a hotel.
When · Publications from 2026.
What we did
We produced three formats in parallel on our own accounts rather than picking one on opinion: the step-by-step filmed before/after, the problem shown to camera, and the quantified testimonial — a real case, a figure, a lesson. Then we counted.
What it produced
The quantified testimonial carried four to eight times the engagement of posturing posts, on our accounts and over that period. The reading settles a production order; it promises no audience: we promise no views, no virality, no ranking — a delivery, a quality, a deadline.
What was hard
Measure on yourself before advising. A format is proven, not decreed — and a reading taken on our accounts does not transfer as-is to a client's: it says in what order to try, not what will happen.
No client name is published, with or without their consent. We publish no win rate: it is not measured, and an unmeasured figure is not a reference.
What we do
- Technical and editorial SEO, built on real search intent.
- Paid campaigns framed by an owned budget and a target cost.
- Social media and community management, with a line held over time.
- Email and relationship sequences — never purchased lists.
- Press relations, speaking opportunities, and measurement of what truly produces a contact.
- Looking for the budget that already exists — radio, billboards, directories, trade shows — before inventing a need. A company already paying badly is easier to serve well than one that must first be convinced to pay.
- Declared signals rather than guessed ones: a headcount declared to the authorities is a fact; a hire inferred from a job advert may never happen.
- Delivery defined before method: the format, the day, the channel. Twenty good contacts, qualified and annotated, in your tool on Monday morning beat a vast database nobody queries.
What we deliver
SEO audit & prioritised content plan
Configured campaigns & account structure
Social calendar & publishing kit
Email sequences & relationship scenarios
Qualified, annotated contact list, delivered into your tool on the agreed day
Press kit
Acquisition dashboard & monthly review
A note on what we do not commit to: neither views, nor virality, nor rankings
WHAT YOU WILL HAVE IN HAND · The Useful Attention Register
Choose a channel: attention connects to a qualified response, conversation, decision or explicit N.F.
What deserves attention, ranked.
We do not confuse exposure, interest and commercial movement. The register follows the chain from intended audience to the agreed next action, retaining message, channel, authorised cost and response quality.
The executive sees what creates a useful conversation, what produces volume without progress and what should stop. An audience without CRM reconciliation or a qualification definition remains an observation, not an outcome.
Open the attention journey
Audience → message → exposure → response → conversation → action
Objective and estimand — population, intervention, comparator, outcome, window, unit of analysis, target effect and identification assumptions: what every later measurement must report against a reference fixed before the campaign.
Eligible audience — declared segment, inclusion and exclusion criteria, authorised channel, purpose, legal basis, right to object and data freshness, separating people who are genuinely reachable from available volume.
PESO architecture — for every Paid, Earned, Shared or Owned channel: role, asset, audience, message, cost, owner, dependency, output metric and outcome metric.
Contractual funnel — measurable exposure, engaged session, high-intent action, accepted lead, created opportunity, qualified opportunity, win or business outcome, each stage carrying its own entry and exclusion rules.
Measurement plan — event taxonomy, campaign parameter, window, denominator, source, timestamp, quality rule, decision threshold and owner, fixed before launch.
Campaign CRM — account, contact, campaign member, lead, opportunity, stage, amount, declared source, activity, contactability status and exclusion reason.
Consent and objection register — purpose, channel, legal basis, wording shown, clear affirmative action where required, timestamp, origin, withdrawal, objection, retention period and evidence of choice.
Attribution — model, lookback window, included channels, direct-traffic rule, included conversions, model change and credit by touchpoint: a credit distributed by convention, never a demonstrated causal effect.
Incrementality — random assignment or quasi-experiment, treatment group, control group, contamination, power, absolute effect, relative effect, uncertainty interval and validity conditions.
Earned influence — source, editorial reach, message pull-through, evidence quoted, coded tone, link, observed action, `outputs`, `outtakes`, `outcomes` and impact, never reduced to a mention count alone.
Pacing and decision — spend, reach, frequency, marginal cost, cap, creative drift, lead quality, review cadence and the maintain / reallocate / stop decision.
Sources drawn on
CNIL
The register connects exposure, response and action according to displayed definitions, denominator and coverage; it replaces neither the legal validation of legal basis and consent, nor the commercial authority to commit. An attribution credit remains a descriptive convention: only an incrementality study run under declared validity conditions may claim a causal effect.
THE QUESTIONS THAT SET THE PRICE
What we will ask you before we start.
Four questions we ask on every file in this domain. Each comes from an incident someone paid for — us, or a client before us.
Are we replacing an existing budget, or creating a need?
Companies that already pay — radio, billboards, directories — and whose content is weak are the ones we serve best. We look for that existing budget before inventing a demand.
If nobody asks it — Six months convincing someone they need a video.
How many messages does your target receive each week?
A tradesperson receives some twenty sales pitches a week. We write ten or fifteen, chosen, with the name and the town in the subject line — never a mass mailing.
If nobody asks it — A two percent response rate that gets called a "campaign".
Does the signal come from an advert or from a declaration?
A hire inferred from a job advert may never happen; a headcount declared to the authorities is a fact. When the market publishes them, we prefer declared signals — a registered trademark, an expiring contract, a change of director — to guessed ones.
If nobody asks it — A prospect list built on intentions nobody has verified.
What gets delivered on Monday morning?
Twenty good contacts in your tool, qualified and annotated, are worth more than a huge database nobody queries. We define the delivery — the format, the day, the channel — before the method.
If nobody asks it — A brilliant audience report and a salesperson who still has no list.
Related disciplines
A file rarely draws on a single discipline.